Featured News
ABC30 ACTION NEWS
“Love and Paklava” Book Launch. Fresno native releases romance novel based in the Central Valley.
News & Awards
FREEDOM FROM RELIGION FOUNDATION - 9/24/25
“FFRF’s Ask an Atheist Show: Religion and the ‘Marvelization’ of Media”
THE FRESNO BEE - 7/2/25
“New Spicy Romance Novel Rooted in Fresno’s Armenian-American Community”
THE AUTHOR’S LOUNGE - 6/26/25
“Romance Author Alyssa Jarrett on Self-Publishing Success, Content Marketing, Her Book Series & More”
THE AMPERSAND MANIFESTO - 6/25/25
“Alyssa Jarrett on Authenticity in All Roles: From Tech Marketer to Romance Author”
ARMENIAN WEEKLY - 5/23/25
“Book Review: Love and Paklava”
THERESA CHRISTINE - 5/13/25
“11 Romance Books With a Wedding as a Plot Point”
ROMANTIC ESCAPES - 5/9/25
“What No One Tells You About Indie Publishing”
SECRETS OF SELF-PUBLISHING - 4/24/25
“Panel Interview With Wendy Adair, Alyssa Jarrett, and Lynn Rankin-Esquer”
NCWR BOOK JOURNEY CLUB - 4/22/25
“NorCal Writers’ Retreat Book Journey Club Presents: Alyssa Jarrett”
ARMENIAN WEEKLY - 4/16/25
“Armenian Romance Authors Reflect on Love, Identity and Storytelling”
THE ROMANCE REPORT - 2/10/25
“Working in Tech and Fashion as Feminism: A Conversation With Alyssa Jarrett”
THE PROFITABLE CREATIVE - 12/31/24
“Mental Health and the Creative Process”
GET WRITING - 12/3/24
“Quitting Your Day Job With Alyssa Jarrett”
POP FICTION WOMEN - 11/6/24
“Alyssa Jarrett & ‘Love on the Rocks’: Complicated Conversations Series”
THE SMUT REPORT - 8/15/24
“My First Smut: Everybody’s Getting Horny on Main”
MY SIMPLIFIED LIFE - 6/11/24
“From Tech Marketing to Debut Author with Love Apptually’s Alyssa Jarrett”
HANDLED(ISH) - 5/28/24
“Productivity for the Imperfect: Part 2 - Being a Freelancer”
THE AUTHOR STACK - 5/23/24
“The NSFW Framework to Help You Market Your Book Better”
HANDLED(ISH) - 5/21/24
“Productivity for the Imperfect: Part 1 - Productive Creative Writing”
SETTLING IS BULLSH*T - 5/16/24
“Guilt-Free Pleasures and Chasing Your Dreams With Romance Novelist Alyssa Jarrett”
THE WRITE-LIFE BALANCE - 5/8/24
“From Marketing Exec to Indie Author: And the Journey to Self-Publication With Alyssa Jarrett”
MEMOIR JUNKIE WANNABE AUTHOR - 5/23/23
“Building Self-Esteem, a Writing Mindset, and the Cost: What’s It Like to Work With a Book Coach?”
THE WRITE-LIFE BALANCE - 2/7/23
“Should I Quit My Job to Write? On Taking a Creative Sabbatical With Alyssa Jarrett”
DIGITAL DOUGHNUT - 2/2/21
“From First-Time Customer to Loyal Brand Ambassador in 5 Stages”
STREET FIGHT - 1/20/21
“Why Marketers Are Prioritizing In-App Notifications in 2021”
CUSTOMER THINK - 11/12/20
“Giving the Gift of Empathy: 3 Tips for Marketers to Connect Deeply With Customers”
MEDIAPOST - 10/7/20
“Shopping With Feeling: Consumers Demand Empathy From Brands During Buildup to Holidays”
INGNITE VISIBILITY - 8/27/20
“Courageous Marketing Leader Awards - 2020”
CMSWIRE - 7/27/20
“Long-Term vs. Short-Term Marketing: What’s Your Crisis Vision?”
CMSWIRE - 7/20/20
“Empathy Is the Intersection Between User, Customer and Employee Experience”
EMARKETER - 7/9/20
“The Majority of Americans’ Mobile Time Spent Takes Place in Apps”
STREET FIGHT - 4/29/20
“Rely on Empathy to Stop Second-Guessing Your COVID-19 Marketing Strategy”
DIGITAL JOURNAL - 12/3/19
“Q&A: Is Marketing Culture Driving Compliance or Vice Versa?”
DIGITAL JOURNAL - 10/27/19
“Cross-Channel Marketing Is Now Essential for News Media”
ADWEEK - 9/24/19
“9 Expert Tips to Make Networking Easier at Industry Events”